Nissan opens new showroom CONT’D “This showroom is the only showroom in the Caribbean that is up to Nissan's global standard,” explained David Crawford, marketing officer — Fidelity Motors Ltd.
This meant new exterior signage and front identity, including plenty of store front glass and a vehicle delivery section. Inside, the layout is modern and open, allowing customers more space to browse the automotive offerings. There are digital tools for them to interact with to further explore Nissan's Intelligent Mobility concepts. “We're very excited about this renovation. Very impressed,” added Perdro Albarran, co-director marketing for Nissan — Latin America and Caribbean.
This year marks 18 years since Nissan has been situated in downtown Kingston. Nicholas Mackie of Fidelity Motors Ltd, whose parent company is the Barbados-based Goddard Enterprises Limited (GEL), recounted the history which began when they partnered with GraceKennedy & Co Ltd for distribution in Jamaica. “In 2001 Nissan chose us over many other competitors and some very formidable proposals and I was happy to say that we were the successful candidates. I think they recognised that we could do the job, and our partners at the time, GraceKennedy, were instrumental in helping us get the ball rolling,” Mackie said.
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